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New competitive intelligence from Keynote Systems Nasdaq: Personals in terms of success in online customer acquisition.

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Keynote also reports lovehappens com dating the online dating industry could be suffering fall-out from a general lack of customer confidence and trust in the statements and profiles of some online dating site members.

Keynote's second annual study of customer experience at online dating sites is based on research with 1, customers as they interacted with leading lovehappens com dating dating web sites.

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A companion study, based on research with 2, prospective customers, found Yahoo! Personals to be leading in the competition for new online dating customers.

For the studies, Keynote evaluated the Web sites of the following companies: In addition, the FriendFinder and Friendster sites were included for the prospective customer study. Bonny Brown, director of research at Keynote. Tickle clearly made the right strategic decision. lovehappens com dating

lovehappens com dating Personals LoveHappens, AmericanSingles. Personals were ranked as the leading sites in the online dating industry based on the Keynote Customer Experience Rankings, an overall measure of online customer experience based on evaluation of more than metrics for each site.

In fact, LoveHappens ranked atop all Keynote indices dzting those lovehappens com dating customer satisfaction, brand perceptions and customer loyalty. However, in the competition women sex con cat new customers, Yahoo! Personals continues to set the pace for the industry, leading the Keynote rankings in a study among prospective customers for the second consecutive year. Personals 2 Lovehappens com dating 3 LoveHappens The leading drivers of success in a site's ability to attract new customers are the appeal of its home page, the availability of people of interest, and subscription value clarity.

LoveHappens also had a strong showing among prospective customers driven in large part by its clear subscription value proposition and ease of registration.

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True's success lovehappens com dating driven in part by the view that the site is "safe," "ethical" and "trustworthy," characteristics that counter prospective customer concerns about online dating sites. Nearly twice as many prospective True customers described the site as "safe" and "trustworthy" as those prospective customers visiting other sites.

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Although this may be a natural and somewhat unavoidable issue in a dating industry, the industry is not responding to or addressing the issue properly in the customer's view, with the exception of a few sites such as True.

Many major online dating sites showed an overall drop in their ability to generate interest in their members, which can be partially traced to trust issues. In fact, the top overall frustrations with online dating sites stem from suspicion about how other members present themselves and uncertainty about whether lovehappens com dating not a lovehappens com dating hosts compatible members for the prospective customer.

Sites such as True and eHarmony have effectively combated this issue, datig almost twice as many customers describing these sites as safe or high quality as compared to the industry average.

The reward for providing a positive online experience for the customer is lovehappens com dating ability to extend and up-sell memberships, with LoveHappens and Yahoo!

Personals ranked tops in price satisfaction among customers. The Keynote studies also tested for tolerance of price increases and interest in expanded services, examining interest in lovehhappens than a lovehappens com dating different price levels, cross-referenced by customer income level and other demographic data.

The Keynote Customer Experience Rankings for Online Lovehappens com dating Web Sites provide bagley IA dating personals competitive analysis of the online dating industry and contain hundreds of datinh data points, as well as a detailed analysis of study findings.

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coj For an abstract reviewing the studies: Keynote's customer experience management CEM services offer both competitive intelligence studies and lovehappens com dating engagement services examining consumer attitudes and behavior on the Web. To learn more about Keynote's CEM solutions, visit: Approximately 2, corporate IT and marketing departments and 13, individual subscribers rely on Keynote's growing range of phat brown pussy and monitoring, service level and customer experience management services lovehappens com dating improve e-business performance by reducing costs, improving customer satisfaction and increasing profitability.

Keynote is viewed as The Internet Performance Authority lovehappens com dating to the company's global infrastructure lovehappens com dating over 1, measurement computers in more than 50 cities worldwide that capture and store on a daily basis over 60 million Internet performance measurements, frequent media citations mugshots online toledo ohio Keynote's Web performance data and analysis, the company's market-leading Web performance indices for vertical markets and leading customer research daring provides critical business insight into online customer experiences, industry trends and competitive Web strategies.

Keynote Systems, Inc. Other trademarks are the lovehapprns of their respective owners. C Keynote Systems, Inc.

November 03, Personals LoveHappens, AmericanSingles. Personals 2 True 3 LoveHappens The leading drivers of success in a site's ability lovehappens com dating attract new customers are the appeal of its home page, the availability of people dxting interest, and subscription value clarity.

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Lovehappens com dating Experience Management Keynote's customer experience management CEM services offer both competitive intelligence studies and custom engagement services examining consumer attitudes and behavior on the Web.

Contacts Keynote Dan Berkowitz, dberkowitz keynote. Log In Sign Up.